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How innovation & science are driving the antioxidant market

The Curegarden Research Team

 More condition-specific, clinically-proven products are engaging well-informed consumers attentive to health and wellness.

Committed to staying active and healthy, a generation of people are turning to antioxidants to fight off premature aging, cardiovascular disease, inflammatory conditions and cognitive disorders. With current healthcare systems across the world struggling to find its way, consumers both young and old are being more proactive about their health. They are dedicated to staying active and are looking to natural solutions toward that end. Antioxidant-rich food and supplements have become a focus for people who want to improve and extend the quality of their lives.

People get the majority of their antioxidants from food. However, today’s food sources are rarely enough. The body is subject to daily stresses that include environmental toxins, and pollution among others, increasing the body’s antioxidant requirements. Consuming an abundance of antioxidant-rich foods definitely makes a difference. However, to help bridge the antioxidant gap resulting from dietary deficiencies, a good quality antioxidant supplement regimen is also needed to promote optimal health.

While many leading mainstream health magazines and channels have featured the benefits of antioxidants, antioxidants are very complex, and their bio-availability, specific bio-activity and their suggested health benefits have been the subject of intense research within the science and nutraceutical industry, and leading universities around the world.

A trend toward specific, focused marketing is also emerging, with antioxidants being positioned for a particular use, which requires scientific substantiation and a focused marketing message. For example, blueberry and pomegranate are often marketed as antioxidants that support heart health or bilberry and zinc as antioxidants that support eye health.

These antioxidant dietary health supplements are especially attractive to target audiences like:

  • Aging people seeking anti-aging benefits and a reduction in the risk of developing chronic diseases that have become increasingly common later in life, including heart disease, diabetes, arthritis, Alzheimer’s, Parkinson’s and cancer.
  • Exercise enthusiasts – since training can result in an increased build-up of free radicals that may hinder recovery and promote assorted health problems.
  • Children and young people who would benefit from enhanced immune function, as in helping in the prevention of colds and flu.
  • Women desiring anti-aging benefits.

Oxidation and free radical damage 

The importance of cellular renewal and minimizing the damage done to cells over time cannot be overemphasised. This is the key to a quality life and a long and vital existence. We all age—some of us better than others. Why? Studies have linked oxidative stress to aging. Simply stated, oxidation occurs when the body produces by-products more commonly known as 'free radicals'. The result is something similar to a machine rusting. And when this rusting is applied to people, it results in aging and age-related diseases.

In the normal course our bodies make free radicals as part of our daily metabolism. They occur as a result of food and environmental pollutions from everyday things like air, water and sun. As we age, we become more susceptible to the long-term effects of oxidative stress (or too many free radicals) and inflammation on the cellular level.

The process of oxidation is abundant and can actually help the body work properly. But this very same process can also cause harm. The oxidizing process creates free radicals, which are electrically charged molecules. These free radicals interact with cells to create both good and bad results. For example, the immune system uses free radicals to help fight infection. However, when oxidized, LDL (bad) cholesterol can be produced.

Oxidative stress occurs when the free radicals overwhelm the body’s antioxidant defense system causing cell damage. Again, free radicals have useful functions in the body, but are extremely unstable molecules. If left uncontrolled, they will destroy cells,  enzymes and DNA, and ultimately accelerate the aging process. Further, free radicals can also contribute to the development of many age-related diseases, including arthritis, cancer, diabetes, and heart disease.

Inflammation is also caused by free radical damage. And the negative effects of free radicals are due to oxidation. How could this be addressed in a nutritional routine? Antioxidants play a major role in combatting oxidative stress and can minimize the damage free radicals caused in the body. They also tend to work as a team in a synergistic fashion. Taken together, however, researchers agree that antioxidants constitute an interlinked defense system that protects against disease associated with oxidative stress. Certain foods contain phytonutrients that many health professionals believe are capable of unlocking the key to longevity. Properly promoting these key nutrients requires taking scientific evidence and presenting it to the consumer in a simple way.

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ABOUT CURE GARDEN


Curegarden represents a dream. A dream of sharing a happier, healthier body and quality of life with the use of nature's best ingredients. Botanics, when extracted for their bioactive compounds, offer a most effective approach to improving well-being and quality of life. It is based on the belief that botanicals of the highest quality would have a positive effect — without any negative side effects — on people's health. Over the years,we have seen and experienced personally the wonderful benefits of these high quality botanical products and are delighted to share them with others.


ABOUT ARJUNA NATURALS


Arjuna Natural Extracts Ltd is India’s leading manufacturer and exporter of standardized botanical extracts for pharmaceutical and nutraceutical industries for over two decades. With customers in around 40 countries, the company has close to 50 patents to its credit of which majority are commercialized globally. The company has R&D tie ups with international universities from Australia, US and Japan. The highly advanced R&D unit at Arjuna is a complete research facility for phytochemistry, pharmacokinetics, formulation and development, pre-clinical and clinical studies.


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